2017: "Dreams and Details" Hits the Market

The book "Dreams and Details " is published on the Danish market late in 2017, and is an instant success amongst leadership and management literature. In the book, Jim Hagemann Snabe and Mikael Trolle propose a revolutionary leadership model (also called "Dreams and Details"), based on their collective experiences from the world of business and elite sports. The model breaks with outdated methods and moves towards a leadership of inspiration, reinvention, unleashing human potential, development and performance. The model accommodates both leadership and strategy. Due to great demand for the book, it has since been also translated to English and Chinese.

November 2018: The Dreams and Details Academy Is Founded

In November 2018, Jim Hagemann Snabe and Mikael Trolle establish the Dreams and Details Academy with the dream of spreading knowledge of the new leadership model globally. Since then, the Academy has been providing consulting services (in strategy and business transformation), leadership training and inspirational speeches. The Academy has followed the mission of helping leaders and businesses succeed in a radically and fast changing world by unleashing the potential of employees and the whole organization based on the Dreams and Details leadership model.

January 2021: The Birth Hour of Idonea

Late in 2020, Mikael Trolle crosses paths with Jesper Lok, chair of a number of Danish organisations. Together with the “Netværket for RESILIENT selskabsledelse”, Jesper has been part of the development of the “Corporate RESILIENCE Recommendations”, which complements the Dreams and Details approach perfectly on board level. With Jesper joining the organization as the Vice Chair, and thereby adding unique competencies for board services, a new season is beginning: "Idonea". Idonea is now putting a focus on organisations holistically: Advising and aligning boards and executives around becoming resilient and driving reinvention. Meanwhile, the Dreams and Details Academy is now fully focused on unleashing the full potential of leaders as the educational institute of Idonea.

January 2022: Idonea expands to the USA

In January of 2022, Idonea takes the next major leap toward spreading the leadership model globally: Opening up a US office – led by Matthew Hooper as the Managing Director of Idonea US. Matt was formerly first Vice President of Open Innovation at Barclays, as well as the founder of LFT Media, Venture Partner at Forum Ventures, and facilitator of the “Innovation from the Inside” intensive course at the Tsai Center for Innovative Thinking at Yale. He’s a household name in the US innovation ecosystem – from startups to legacy organizations – and an experienced corporate advisor. With Matt’s expertise and impact, Idonea is now building an innovation, reinvention, and leadership ecosystem based on the Dreams & Details approach in the USA.