2017: "Dreams and Details" hits the market

The book "Dreams and Details " is published on the Danish market late in 2017, and is an instant success amongst leadership and management literature. In the book, Jim Hagemann Snabe and Mikael Trolle propose a revolutionary leadership model (also called "Dreams and Details"), based on their collective experiences from the world of business and elite sports. The model breaks with outdated methods and moves towards a leadership of inspiration, reinvention, unleashing human potential, development and performance. The model accommodates both leadership and strategy. Due to great demand for the book, it has since been also translated to English and Chinese.

November 2018: The Dreams and Details Academy is founded

On November 1st, 2018, Jim Hagemann Snabe and Mikael Trolle establish the Dreams and Details Academy with the dream of spreading knowledge of the new leadership model globally. Since then, the Academy has been providing consulting services (in strategy and business transformation), leadership training and inspirational speeches. The Academy has followed the mission of helping leaders and businesses succeed in a radically and fast changing world by unleashing the potential of employees and the whole organization based on the Dreams and Details leadership model.

January 2021: The birth hour of Idonea

Late in 2020, Mikael Trolle crosses paths with Jesper Lok, chair of a number of Danish organisations. Together with the “Netværket for RESILIENT selskabsledelse”, Jesper has been part of the development of “Corporate RESILIENCE Recommendations”, which complement the Dreams and Details approach perfectly on board level. With Jesper joining the organization as Vice Chair, and thereby adding unique competencies for board services, a new season is beginning: "Idonea". Idonea is now putting a focus on organisations holistically: Advising and aligning boards and executives around becoming resilient and driving reinvention. Meanwhile, the Dreams and Details Academy is now fully focused on unleashing the full potential of leaders as the educational institute of Idonea.

January 2022: Idonea expands to the USA

In January of 2022, Idonea takes the next major leap toward spreading the leadership model globally: Opening up a US office – led by Matthew Hooper as the Managing Director of Idonea US. Matt was formerly first Vice President of Open Innovation at Barclays, as well as the founder of LFT Media, Venture Partner at Forum Ventures, and facilitator of the “Innovation from the Inside” intensive course at the Tsai Center for Innovative Thinking at Yale. He’s a household name in the US innovation ecosystem – from startups to legacy organizations – and an experienced corporate advisor. With Matt’s expertise and impact, Idonea is now building an innovation, reinvention, and leadership ecosystem based on the Dreams & Details approach in the USA.

Jim Hagemann Snabe

Chairman

Jesper Lok

Vice Chair

Mikael Trolle

CEO

Matthew Hooper

Managing Director Idonea US

Peter Trolle

Director - Partners & Clients

Lars Said Korby

Senior Consultant

Tjorven Ludes

Marketing Coordinator

Our Partners

About Herbert Illgner

Herbert is an accomplished, world class expert in organizational transformation including Lean and Agile implementation. In more than 26 years at SAP he held positions as CPO, CIO, and COO.

Herbert Illgner

Associated Partner

Herbert Illgner is our external partner for execution and process optimisation. He helps our clients with strategy implementation and execution.

Partner Organisations

About Southern Methodist University (SMU)

SMU is a nationally ranked private university located near the heart of Dallas with 12,000 students come from all 50 states and 90 countries. The University is recognized as a distinguished center for global research with a strong entrepreneurial spirit.

Southern Methodist University (SMU)

SMU’s new degree program “Strategic Leadership in Times of Exponential Change” builds on the Dreams & Details methdology. We provide our expertise as well as lecturers to educate the ambitious students in leadership and reinvention.

About SEI

Scandinavian Executive Institute is Scandinavia’s leading provider of international management training. Since 2007, SEI has been providing training to top executives and board members throughout Scandinavia, and offer intensive programs for multi-level executives and at board level.

Scandinavian Executive Institute (SEI)

The Scandinavian Executive Institute is our trusted partner for delivering our Dreams & Details Certificate and Unleashing Human Potential Certificate programs in Denmark and the Nordics.

About Tsai CITY

Launched in 2017, Tsai CITY provides programs, funding, and mentoring to students across Yale with the mission to “inspire students from diverse backgrounds and disciplines to seek innovative ways to solve real-world problems.”

Tsai Center for Innovative Thinking at Yale (Tsai CITY)

We contribute the Dreams & Details framework as well as select speakers for Tsai CITY’s co-curricular intensive program “Innovation from the Inside”.
Read more here.

About Master Danmark

Master Danmark and Master International is a HR Assessment tool provider.

Master Danmark

In partnership with Master Danmark, we have created the assessment tool “D&D Pulse”, which helps leaders understand the depth and success of their Dreams and Details strategy.

About Thinking the Unthinkable

Thinking the Unthinkable (TTU) is a London-based social enterprise which purpose is to assist leaders in understanding and acting upon threats and opportunities in times of radical and disruptive change.

Thinking the Unthinkable

We’re collaborating with Thinking the Unthinkable (TTU) in several ways (incl. talks) to support leaders and executives globally in handling a world of change.

About Styrelisten

Styrelisten is a database of board-qualified women with experience and competencies from a variety of industries and positions. They match candidates from their database with companies looking to fill board positions. Styrelisten is a non-profit initiative.

Styrelisten

We are partner of competency development and will be delivering strategic and leadership input for current and future board members.
Read more here.

Contact Us!

For all enquiries, please contact us directly on:

+45 22 81 54 32

contact@dreamsanddetails.com

Address:

IDONEA
Onsgårdsvej 35
Ground Floor
DK-2900 Hellerup

Get in touch!

Let’s discuss the possibilities!
Don’t hesitate to contact us.

Our Team