Idonea Newsletters
Everything that's been happening...
Since the founding of the Dreams and Details Academy.
Welcome to the time capsule of Idonea and the Dreams and Details Academy. Here you will find all of the newsletters that we have issued to our community of leaders over the years. Almost everything that has happened around us since our inception is recorded here. Have fun browsing!
And if you’d like to stay in the know with the latest leadership news and updates from us, sign up for our newsletter .

Leadership lessons, podcast delights & more.
June 2023
In this newsletter, you’ll read about:
- Some of our favourite sports personalities agreed to share their leadership lessons
- Our Decarbonization Accelerator is now up and running
- Jim’s thought-provoking podcast appearance
- Our new section, the “Reading Corner”
- Plus, other news at one glance

Off to a flying start
February 2023
In this newsletter, you’ll read about:
- Our Decarbonization Accelerator that is now up and running
- Year 4 of our Dreams & Details leadership education
- A thought-provoking article by Jim: “The Reinvention of Everything”
- Other news at one glance

Season’s Greetings
December 2022
In this newsletter, you’ll read about 2022 in retrospect:
- The launch of our US office
- Founding of Kaplak Partners, our new subsidiary
- What we’ve done for leadership in Denmark
- Our new book ‘Reinvention from the Boardroom’:
- Our partnership with Fortune Connect

A practitioners guide to reinvention – from the boardroom
November 2022
In this newsletter, you’ll read about:
- Our new book ‘Reinvention from the Boardroom’
- Great news about our Decarbonization Accelerator
- Year 4 of our Dreams & Details leadership education
- Other news at one glance

A new venture, a book, a LinkedIn show, and more
September 2022
In this newsletter, you’ll read about:
- How we will accelerate the fight against climate change with a new venture
- The new book we will soon publish about boards and strategy
- A new series of videos on leadership on our website
- Year 4 of our Dreams & Details leadership education
- A recap on our recent Dreams & Details evening
- Other news at one glance

Thoughts on Leadership & Summer Greetings
June 2022
In this newsletter, you’ll read all about:
- “How digital technologies can make the real world more livable and sustainable” – An article by Jim Hagemann Snabe
- Our Dreams & Details Certificate: Teaching strategy & leadership enters year 4
- Invitation to our “Dreams & Details Evening”
- Other news at one glance

The Art of Changing Seasons Dynamically
April 2022
In this newsletter, you’ll read all about:
- The Art of the Dynamic Change of Seasons: A New Case Story
- Teaching leadership and strategy: Year 3 of the Dreams & Details Certificate
- The virtual “Dreams & Details Summit”: Hear visionary leaders for free
- Become a member of the “Dreams & Details Peer Group” (by IDONEA & EGN)
- Other news at one glance

Heading to New Shores
January 2022
In this newsletter, you’ll read all about:
- We welcome Matthew Hooper as Managing Director of Idonea U.S.
(Yes, you read that right: We’re expanding!) - Invitation to our next network event: A Dreams & Details Case Exhibition
- Our leadership podcasts – In your ear whenever and wherever you’d like!
- Jim’s TED Talk: Dreams and Details for a Decarbonized Future
- Other news at one glance

Christmas Greetings
December 2021
In this newsletter, you’ll read all about 2021 in retrospect:
- The launch of Idonea
- The second year of our leadership education
- Working with Universities to teach leadership to students
- Season 2 of Dreams & Details
- Our network evening featuring some of Denmark’s most prominent leaders

The biggest risk… Is not taking any risks?!
November 2021
In this newsletter, you’ll read all about:
- Our new article “The Cost of Complacency” dives into why not taking any risk may be the greatest risk of all
- We’re ready for round 3! Your chance to save a spot for our next Dreams & Details Certificate program (Spring 2022)
- You can now preorder the new edition of the Danish “Dreams & Details” book
- Other news at one glance

It’s all about sharing knowledge & helping leaders!
October 2021
In this newsletter, you’ll read all about:
- One class finishes, another one is set to start.
- From executive leadership to business reinvention to the boards of the future:
Our network event was all about sharing leadership experiences. - Other news at one glance!

Unleashing Human Potential: How do you do it?
June 2021
In this newsletter, you’ll read all about:
- How to Unleash Human Potential: A new article by Chris Langdon & Mikael Trolle
- An invitation to discuss “Unleashing Human Potential” with other leaders and us
- Save the date: Our next Network Event is finally just around the corner
- Latest news about what’s been happening in the organization

We addressed one of the most-asked questions – with a new article!
May 2021
In this newsletter, you’ll read all about:
- Our new article on public sector leadership
- An invitation to discuss “Unleashing Human Potential” with other leaders and us
- News about the latest milestone for Dreams & Details

Organizational Resilience: How Can Boards Help Building It?
April 2021
In this newsletter, you’ll read all about:
- 20 Recommendations for building corporate resilience
- A new education we’re creating
- An afternoon tea invitation
- Our role in helping Denmark head to new goals

Dreams & Details on Bloomberg: Jim at Leaders with Laqua
March 2021
In this newsletter, you’ll read all about:
- Jim Hagemann Snabe shares leadership advice in an interview on Bloomberg
- Innovation from the Inside is back
- Another afternoon tea invitation

The Official Launch of Idonea
February 2021
In this newsletter, you’ll read all about:
- Idonea: The new season of Dreams & Details (and added services)
- New Article by Jim Hagemann Snabe: From an Age of Disagreement to an Age of Collaboration
- An afternoon tea invitation

Christmas Greetings
December 2020
In this newsletter, you’ll read all about 2020 in retrospect:
- The launch of our Dreams & Details Leadership Education
- Our partnership with Herbert Illgner to help clients with implementation & execution
- ‘Innovation from the Inside’: Yale’s co-curricular intensive we’re helping out with

Life through the Screen: Podcasts, Virtual Coffee Meetings, and Digital Education
November 2020
In this newsletter, you’ll read all about:
- A Podcast about Driving Innovation from within Organizations
- Insight into our first Dreams & Details Education
- Our first leadership discussions over afternoon tea with Nik & Chris
- A selection of our latest and most relevant articles

Dreams and Details at Yale, digital coffee meetings, and leadership in a world of change
October 2020
In this newsletter, you’ll read all about:
- New article: “How Our World Is Changing & What That Means for Your Leadership”
- Dreams & Details at Yale: Educating future leaders, innovators & entrepreneurs
- Mikael Trolle at the European Business Forum
- A selection of our latest and most relevant articles

The Big Questions Arising from the COVID Crisis
September 2020
In this newsletter, you’ll read all about:
- World-class strategy and execution: New partnership with Herbert Illgner
- Registration for our 2021 leadership course
- New Article by Jim Hagemann Snabe: “Renewal, Not Return”
- Case article of SMT Data

Our recommendations for you to turn challenge into opportunity
July 2020
In this newsletter, you’ll read all about:
- Recommendations for leveraging the crisis as an opportunity
- Insights on how to strengthen future decision-making
- An intriguing example of innovative and customer-centric reinvention
- And more news

How do you truly motivate and engage your employees?
February 2020
In this newsletter, you’ll read all about:
- New article by Mikael Trolle: “The Key to a High-Performance Culture”
- “What Executives Need to Know about Software” (new article)
- New Partnership: Dreams & Details for Norweigan boards

Reinvention from a Position of Strength
January 2020
In this newsletter, you’ll read all about:
- A quick guide for reinvention from a position of strength (a new article)
- The launch of our Dreams & Details Flagship Education
- A new Jim Hagemann Snabe article: “Why Are We Reinventing the Conglomerate?”

Christmas Greetings & a Pretty Busy Month
December 2019
In this newsletter, you’ll read all about:
- Our case story with Enegerinet
- Dreams & Details in the US: Following invitations from Yale and Wharton Business School
- A new Jim Hagemann Snabe article: “Why Are We Reinventing the Conglomerate?”
- Our first network event
- 2019 in retrospect

Insights in Bunches
November 2019
In this newsletter, you’ll read all about:
- New Article: The Real Numbers for Value
- An interview with Jim Hagemann Snabe by Thinking the Unthinkable
- Mikael Trolle sharing our insights with public sector leaders

A lot of Dreams & Details
October 2019
In this newsletter, you’ll read all about:
- From Maintainance to Innovation: An example article for Dreams & Details at work
- Dreams & Details entering the public sector
- Dreams & Details as an audiobook now also in English
- Our assessment tool
- A new member of our team to introduce you to

News and an Article
September 2019
In this newsletter, you’ll read all about:
- “It Was the Best of Times” – Article by Jim Hagemann Snabe
- The Dreams & Details Flagship Education
- We welcome Lars to the team

We’re Launching!
July 2019
In this newsletter, you’ll read all about:
- We have a website now!
- A Chinese translation of Dreams & Details is in the making
- An introduction to some of our partners
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